No templates. No adapting your business to fit someone else's system. We start with a paid discovery session, map exactly how your business works, and build a CRM that fits it perfectly.
£30,000
Largest build to date
Any
Industry, any workflow
Yours
You own everything
Runway Custom is for businesses with workflows, data structures or operational complexity that no existing CRM handles properly. If you have tried to adapt a generic tool and kept hitting its limits — this is for you.
You run more than one business entity and need a single platform that connects all of them — one pipeline, one management view, one source of truth — without duct-taping separate tools together. Sussex Damp Experts ran four companies. We connected them all.
Your process has stages, data points, document types or approval flows that no existing CRM was designed for. You have spent months adapting your business to fit the software instead of the other way around.
Surveyor scheduling with route planning. Site plan builders. Franchise architecture. Sage integration. Document generation from job data. Requirements that are specific to your trade, your profession or your operating model.
You want AI built into the system from the ground up — not bolted on later. Task automation, customer journey automation, reporting, risk alerts and outreach all designed into the architecture before the first line of code is written.
The Runway team spends structured time with your business before a single line of code is written. We map every workflow, every data point, every handoff, every pain point. We interview the people who use the system daily — not just the decision maker. We produce a complete specification document covering architecture, data structure, user roles, integrations and AI requirements. You sign off on the spec before the build begins. If you decide not to proceed, you keep the specification — a complete blueprint of exactly what your business needs.
£3,500
Fixed fee — credited to build if you proceed
The Runway design team maps every screen before development begins. UI wireframes for every module. User role and permissions mapping — who sees what and why. Database schema designed to support the full spec. Client sign-off on every screen before development begins. No surprises at build stage because everything is agreed in design.
£4,500
Fixed fee — runs alongside or after discovery
The Runway development team builds the system in React and Supabase to the agreed specification. Staged delivery — core system first, then modules in order of priority. You see and test each stage before the next begins. Two rounds of amends included. Staff training session before go-live. Full handover documentation. Post-go-live support included for 30 days.
From £12,000
Scoped precisely from the discovery specification
Typical total project investment
£20,000 — £35,000
Post go-live support retainer
£500 — £1,200/mo