Two businesses. Two completely different problems. One platform that solved both.
A £30,000 bespoke CRM built from scratch for Sussex Damp Experts — connecting four separate companies, four websites and four surveyor teams into one central platform with a single management view across the entire group. Invoices generated automatically from approved quotes and pushed directly to Sage — no manual data entry, no double-keying.
4
Companies connected
10
Modules built
£30,000
Total build value
AI
Automated customer journey
Sussex Damp Experts did not operate as a single company. They ran four separate business entities — each with its own brand, its own website generating leads, its own team of surveyors and its own client base. From the outside, four distinct businesses. From the inside, one operation that needed to be managed centrally.
The challenge was not just managing jobs — it was pulling four separate lead streams, four separate surveyor teams and four separate sets of quotes and reports into a single management view. A lead coming through one website had no connection to the system managing jobs for another. Surveyors were being booked across companies with no central visibility of capacity. Management could not see the full picture without manually collating data from four different places.
No off-the-shelf CRM handled this structure. The solution had to be built from scratch — one platform that could hold all four companies, route leads correctly, manage surveyors across the group and give management a single consolidated view of the entire operation.
The discovery phase mapped every company, every lead source, every workflow and every data point across the entire group. The brief was clear — one system to rule all four. Then we built it.
Multi-company lead funnel
All four company websites feed leads into one central pipeline. Each lead is routed to the correct company, assigned automatically and tracked from first contact to completed job.
Group management dashboard
One view across all four companies. Pipeline value, revenue, job completion rates and team performance — consolidated in real time. Management sees the whole group, not four separate pictures.
Surveyor scheduling and calendar
Central booking system across all surveyor teams. Availability, routes and capacity managed in one place — no double bookings, no gaps, no WhatsApp coordination.
AI automated customer journey
From the moment a lead comes in, AI drives the customer experience. Automated follow-up sequences, survey reminders, pre-appointment information and post-visit communications — all triggered without manual intervention.
AI customer experience automations
Every touchpoint in the customer journey mapped and automated. Quote follow-ups, appointment confirmations, survey result notifications and satisfaction check-ins — sent at the right moment, every time, without the team lifting a finger.
Bespoke project manager board
A custom project board built specifically for damp proofing jobs — not a generic task manager. Each job moves through stages from survey booked to works complete, with documents, notes, photos and sign-off attached at every stage.
Quote builder
Professional, branded quotes generated in clicks. Pulled from the job record, pre-filled with survey findings, sent directly to the client and tracked for acceptance — all within the system.
Automated invoicing with Sage integration
When a quote is approved by the client, Runway generates the invoice automatically — pre-populated with the job details, pricing and client information from the quote. The invoice is then pushed directly to Sage accounting software via integration, eliminating manual data re-entry and keeping the accounts system current without anyone in the office touching it. Payment status feeds back into the job record.
Site plan builder
Surveyors build site plans directly inside the platform during or after the survey visit. No external tools, no emailing PDFs, no version control issues.
Franchise-ready architecture
The entire system is built to scale. New companies, new regions and new teams can be added without rebuilding. The infrastructure supports national expansion from day one.
DampMaster Pro is now available as Runway Trade.
White labelled to your trade business. Configured to your workflow. Live in 2 to 3 weeks. Setup from £6,500.
Book a 30-minute call with the Nu Media team. No pitch, no pressure. Just an honest conversation about what Runway would look like for your business.
💬 Message the team on WhatsApp